Maude Review

More than 600,000 nightstands have been upgraded by Maude so far, and I can see why. This is intimacy made calm and grown-up, from a modern wellness company built on quality, simplicity and inclusivity, with a mission to make intimacy better for all people.

The range is short and beautifully designed: devices, lubricants and other essentials that look good on a nightstand rather than hidden away in a drawer. There's even a set-the-mood range for any room. The bottles look more like skincare than anything naughty, which is exactly the idea.

That understated style is the whole point. Nothing shouts, nothing blushes, and everything feels like it belongs in a well-kept home.

You can subscribe to your favourites, and Maude is now in Target and Ulta stores in the US. Intimacy, it turns out, can sit quite happily in the shopping basket next to your shampoo.